CMI_Final-white-finalAs the exclusive strategic advisory service of The Content Marketing Institute, The Content Advisory is led and managed by CMI’s Chief Strategy Advisor, Robert Rose. We deliver pragmatic, actionable education and advice on how businesses can accelerate and succeed in developing strategic content-driven customer experiences.

Robert Rose is Robert-headshot-2011-color-mediumthe Chief Strategy Advisor for The Content Marketing Institute, and or more than 20 years, Robert has been helping marketers to tell their story more effectively. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.

Read More

Areas We Cover


Content Marketing is fundamentally changing the face of advertising and marketing. We help businesses transform into a new era of content-driven experiences. Our clients accelerate this evolution with pragmatic and intelligent roadmaps that set you on the right path to a successful approach.


Content is one of the most important things we create as a business, and yet in most still lacks a cohesive strategy. From governance to technology, we help develop the foundation for your organization to make the most of the content you create.


Native Advertising, in all its forms, is revolutionizing the idea of paid media strategy. Whether you are a publisher managing the evolution of your business, or a marketer looking for new ways to reach your audience, we can help you understand the Native Advertising and Content Marketing opportunity.


The content technology marketplace to help businesses manage and optimize content is overwhelming, confusing and shifting constantly. From editorial calendars, to content curation, social media, marketing automation, content management and beyond, it can be a daunting task to understand which content technology is appropriate for your business.

Some Of Our Happy Clients

We've Worked With More Than 100 World Class Brands


Let's set up a call to better understand your challenges....